Tumblr and Blogger are both free blogging platforms that let you post text, videos and images in a variety of creative ways. Both can also be used to make some extra money by including ads in your content or by promoting your own products or services. Before trying to monetize either platform, it’s important to understand the differences between the two and the types of audiences they attract.
While there are always exceptions, Tumblr is used primarily as a social microblogging platform, with an emphasis on images with small amounts of text. Posts can be shared and re-shared hundreds or even thousands of times, giving your work a lot of exposure. Blogger, on the other hand, is usually used more like a traditional blogging platform, similar to the blog pages found on corporate websites. Social sharing isn’t as prevalent on Blogger, so search engines and other social networks like Twitter become more important for attracting sufficient traffic to make monetization worthwhile.
Monetizing With Ads
Both Tumblr and Blogger give you the ability to embed ads in your posts and pages, including those from Google AdSense, Yahoo, Viglink and other ad publishing services. Because Blogger is already integrated with Google AdSense, the process is just a matter of enabling “Earnings” from the dashboard’s drop-down menu. To use other ads on Blogger, as well as ads on Tumblr, you have to paste the ad’s HTML code into your page. Ad services offer tutorials on how to get the code and where to insert it for maximum monetization.
Monetizing With Your Own Products and Services
If you have your own products and services to sell, there may be little reason to use services like AdSense; instead, you can use Tumblr or Blogger to sell your own products and services. Sharpie, for example, has become a case study for its use of websites like Tumblr to market its line of markers and pens by encouraging Tumblr’s sharing-oriented audience to share artwork created with Sharpies. On the other hand, many businesses use the Blogger platform to promote their products and services. For example, the Blogger account of Preferred Real Estate of Illinois is nearly indistinguishable from a self-hosted website.
For photographers and artists trying to promote and sell their work, Tumblr may be a better choice than Blogger because of its repost feature. Anyone with a Tumblr account who likes your work can quickly and easily share it by clicking a button. However, not everyone who goes to Tumblr is necessarily interested in buying something, nor are they likely to click on ads unless there is a compelling reason to do so. However, if you have material that is shared a lot, the sheer volume of traffic you can receive on Tumblr may outweigh the lower percentage of clicks you might get.
Benefits of Using Blogger
One of the main benefits of using Blogger to make money is the amount of control you have in the layout. Being able to change templates — and even tweak templates with your own HTML code — means you can determine exactly where your ads appear. Ad placement can be a major factor in getting more people to click your ads. In addition, if you are selling your own products and services — in a business-to-business market, for example — Blogger can also appear to be more professional than Tumblr, which has more of a social atmosphere. This means serious customers intent on buying something may be more likely to browse through your content, including your products and services.